Transforming commercial performance through cultural evolution at logistics firm

Provided the client’s top 100 leaders with a common set of leadership behaviours and a framework to help them implement actions with a material commercial impact on their ambitious medium-term strategy ​

The client, a leading asset-light freight and logistics company, aimed to enhance the professional capabilities of its top 100 leaders to better navigate a rapidly changing environment and support its ambitious growth strategy. To achieve these goals, the client sought to address unprecedented global challenges and align its leadership behaviours company-wide. With this background, the client engaged Xynteo to develop a comprehensive learning and development programme tailored to these needs.

100

Concrete action plans developed

$45.68m

Realised in revenue and $1.89m in cost savings

9,013

Hours saved via actions developed through the programme

The initiative

The key objectives for the engagement:

  • Enhance the professional capabilities of the client’s top 100 leaders
  • Define and embed a common set of leadership behaviours across the company
  • Identify and implement high-impact opportunities aligned with these leadership behaviours
  • Support leaders in executing action plans that generate measurable commercial impacts

Xynteo’s role

Market scoping: 

  • Conducted a 6–8-week assessment to identify the client’s commercial and strategic objectives

Programme design: 

  • Designed the programme and prepared the necessary content, materials, and experts

Delivery: 

  • Launched a three-phase programme: Engaged external thought leaders; framework for high-impact opportunities; 8-week execution sprints for senior leaders

About the Author
Zara Khan

Zara Khan

Executive - Content and Media, Xynteo

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