Supercharging brand presence for an energy tech major via thought leadership and convening

A multinational, India-based, technology company with a significant presence in India, Japan, and Asia, was looking to expand its brand presence and end-customer awareness through a rolling series of thought leadership fuelled convening opportunities.

With a significant client base and long-term expertise in energy, engineering, and technology, the client was focused on creating engaging experiences for senior energy and cross-sector professionals that would demonstrate sustainability leadership, develop deeper relationships, and ultimately revenue generating opportunities.

Xynteo was approached to bring its combination of perspective-shaping content strategies and convening expertise to develop a series of panel discussions and networking opportunities across the globe.

4

Experiences held across Europe, India, and the Middle East.

25

Expert panellists from across the energy and digital technology value-chain.

200

Specifically curated attendees based on their relevance and value to the client.

The initiative

The key objectives for the engagement:

  • Ideate a series of senior engagements on topics relevant to the desired market presence
  • Identify and engage contacts from the client’s target customer list to attend or participate
  • Design, deliver and promote the series to build awareness of the client’s expertise

Xynteo’s role

Ideation and development:

  • Delivered a market insight-led events strategy set against critical client business objectives
  • Generated market-relevant topics, themes and content to be explored

Stakeholder curation:

  • Identified and nurtured top-level industry panellists and speakers
  • Curated development of invitee lists and drove communications

Event logistics and delivery:

  • On-the-ground leadership on all event logistics
  • Developed and delivered external communications and promotional activities

About the Author
Nicolas Midegs

Nicolas Midegs

Head of Marketing, Xynteo

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