Enhancing market presence in India through strategic partnerships and policy shaping.
The client, a global leader in crop nutrition, ammonia and essential industrial solutions asked Xynteo to strengthen their position in the country – focused on facilitating sustained, transformative, and exponential within the Indian market – including delivering an actionable roadmap for policy shaping.
The objective of our engagement was to support the client in strengthening its market presence and visibility through an engaging narrative and developing strategic partnerships.
1M
Women farmers made accessible by strategic partnerships
700
Women-only farmers engaged via key Indian organisation
1
Bespoke, comprehensive sustainability framework
The initiative
The key objectives for the engagement:
- Lead creation of an actionable roadmap for policy shaping to strengthen market position and influence in India
- Build and deploy a robust communication strategy to enhance internal and external stakeholder engagement
- Facilitate strategic partnerships, making 1 million women farmers accessible and engaging 700 women-only farmers
Xynteo worked with the Global Leader in Crop Nutrition to elevate their position in the Indian market, integrate sustainability into their operations, and foster long-term, transformative impact.
Xynteo’s role
Stakeholder engagement:
- Facilitated strategic partnerships, making 1 million women farmers accessible and engaging 700 women-only farmers through key Indian organisations
Framework development and reporting:
- Designed a comprehensive sustainability framework with relevant parameters and metrics to guide the client’s initiatives
- Produced the clients first-ever Sustainability Report for 2021, outlining initiatives and impact aligned to the framework
External positioning and comms:
- Enabled the client to position itself as a trusted partner of the government
- The client has subsequently the client has been invited for consultations by key government committees
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