A European Petrochemical Company wanted to develop demand activation strategies for sustainable, circular, and bio-based chemical feedstocks.
Working with the Executive Board and senior vice presidents of the base chemicals and polyolefin business units, Xynteo was tasked by the client to lead the assessment of how they could catalyse market demand around tangible and customer-backed value proposition to expand sales of sustainable chemicals in line with their 2030 growth strategy.
500kt
Predicted volume demand by 2030 for sustainable feedstock offtake.
3
Immediate to midterm interventions to take sustainable chemicals to mainstream.
10
Scalability opportunities identified and prioritised with a roadmap for activation.
The initiative
The key objectives for the engagement:
- Develop a market-relevant sustainable chemicals strategy
- Assess how to catalyse market demand and accelerate growth
- Maintain product margins in line with existing premiuims
Xynteo’s role
Market assessment and analysis:
- Assessed 25 product segments for relevance, market readiness, and willingness-to-pay
- Conducted over 50 industry and customer interviews to identify entry point for feedstock
- Analysed 30 EU regulation and polices, and modelling impact on 2030 feedstock demand
Value proposition development:
- Prioritised target segments based on key client metrics
- Designed customer backed value proposition in surfactants and polyolefins segments
- Developed interventions to grow demand in line with the client’s growth plans
More impact studies
View all our impact studies
Co-creating solutions for an inclusive gig economy
Xynteo partnered with a financial services firm who recognised that the current structure of the gig economy is not fit-for-purpose.
Read more
Systems transformation leadership for sustainability
Xynteo was chosen by a leading consumer goods business to help embed transformation skills within their global leadership team.
Read more
Share on social media