Transforming commercial performance through cultural evolution at logistics firm

Provided the client’s top 100 leaders with a common set of leadership behaviours and a framework to help them implement actions with a material commercial impact on their ambitious medium-term strategy ​

The client, a leading asset-light freight and logistics company, aimed to enhance the professional capabilities of its top 100 leaders to better navigate a rapidly changing environment and support its ambitious growth strategy. To achieve these goals, the client sought to address unprecedented global challenges and align its leadership behaviours company-wide. With this background, the client engaged Xynteo to develop a comprehensive learning and development programme tailored to these needs.

100

Concrete action plans developed

$45.68m

Realised in revenue and $1.89m in cost savings

9,013

Hours saved via actions developed through the programme

The initiative

The key objectives for the engagement:

  • Enhance the professional capabilities of the client’s top 100 leaders
  • Define and embed a common set of leadership behaviours across the company
  • Identify and implement high-impact opportunities aligned with these leadership behaviours
  • Support leaders in executing action plans that generate measurable commercial impacts

Xynteo’s role

  • Market scoping: Xynteo team conducted a 6–8-week assessment to identify the client’s commercial and strategic objectives, development needs, and suitable development approaches
  • Design: Over three months, we designed the programme, defined the timeline, commercials and KPIs, and prepared the necessary content, materials, and experts
  • Delivery: We then launched a three-phase programme:
    • Engaged external thought leaders to help define common leadership behaviours
    • Developed a framework to identify high-impact opportunities for applying leadership
    • Supported leaders in executing action plans during an 8-week sprint, measuring the expected and realised commercial impacts

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About the Author
Zara Khan

Zara Khan

Executive - Content and Media, Xynteo

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