Enhancing market presence in India through strategic partnerships and policy shaping.
The client, a Global Leader in Crop Nutrition, Ammonia and Essential Industrial Solutions [confidential] asked Xynteo to strengthen their position in the country – focused on facilitating sustained, transformative, and exponential within the Indian market – including delivering an actionable roadmap for policy shaping. The objective of our engagement was to support the client in strengthening its market presence and visibility through an engaging narrative and developing strategic partnerships.
1M
Women farmers made accessible by strategic partnerships
700
Women-only farmers engaged via key Indian organisation
1
Bespoke, comprehensive sustainability framework
The initiative
The key objectives for the engagement:
- Facilitated strategic partnerships, making 1 million women farmers accessible and engaging 700 women-only farmers through key Indian organizations.
- Created an actionable roadmap for policy shaping to strengthen the client’s market position and influence in India
- Developed a robust communication strategy to enhance internal and external stakeholder engagement and strengthen the client’s visibility in the market.
Xynteo worked with the Global Leader in Crop Nutrition to elevate their position in the Indian market, integrate sustainability into their operations, and foster long-term, transformative impact.
Xynteo’s role
- Development of a Sustainability Framework: Designed a comprehensive sustainability framework with relevant parameters and metrics across governance, people, planet, and prosperity to guide the client’s initiatives
- Sustainability Reporting: Produced the clients first-ever Sustainability Report for 2021, outlining their initiatives and impact in alignment with the sustainability framework.
Results:
- The work enabled the Global Leader in Crop Nutrition to position itself as a trusted partner of the government, gaining them a ‘seat at the policy-making table’. The client has subsequently been invited for consultations by key government committees. Whilst building awareness, goodwill and loyalty amongst the farmers; a key customer segment for the company.
More impact studies
View all our impact studies
Co-creating solutions for an inclusive gig economy
Xynteo partnered with a financial services firm who recognised that the current structure of the gig economy is not fit-for-purpose.
Read more
Systems transformation leadership for sustainability
Xynteo was chosen by a leading consumer goods business to help embed transformation skills within their global leadership team.
Read more
Share on social media