A multinational, India-based, technology company with a significant presence in India, Japan, and Asia, was looking to expand its brand presence and end-customer awareness through a rolling series of thought leadership fuelled convening opportunities.
With a significant client base and long-term expertise in energy, engineering, and technology, the client was focused on creating engaging experiences for senior energy and cross-sector professionals that would demonstrate sustainability leadership, develop deeper relationships, and ultimately revenue generating opportunities.
Xynteo was approached to bring its combination of perspective-shaping content strategies and convening expertise to develop a series of panel discussions and networking opportunities across the globe.
4
Experiences held across Europe, India, and the Middle East.
25
Expert panellists from across the energy and digital technology value-chain.
200
Specifically curated attendees based on their relevance and value to the client.
The initiative
The key objectives for the engagement:
- Ideate a series of senior engagements on topics relevant to the desired market presence
- Identify and engage contacts from the client’s target customer list to attend or participate
- Design, deliver and promote the series to build awareness of the client’s expertise
Xynteo’s role
Ideation and development:
- Delivered a market insight-led events strategy set against critical client business objectives
- Generated market-relevant topics, themes and content to be explored
Stakeholder curation:
- Identified and nurtured top-level industry panellists and speakers
- Curated development of invitee lists and drove communications
Event logistics and delivery:
- On-the-ground leadership on all event logistics
- Developed and delivered external communications and promotional activities
