Helping a European petrochemical major transition to bio-based chemicals

150

Peers, customers and consumers engaged to support supply chain mapping and demand assessments

12

Product segments prioritised where there was the potential to gain a 100-200% product premium in base chemicals

04

Interventions prioritised and designed to support a business case for 2 million tonnes offtake of sustainable base chemicals by 2030​

The initiative

The key objectives for the engagement:

• Mapped supply chains for base chemicals across Europe from production through to end of life​
• Surveyed 132 customers and conducted 20 interviews with experts, peers, and customers to model market demand, premiums and bottlenecks​
• Modelled willingness to pay across 25 product segments to prioritise 12 high potential focus areas​

Xynteo engaged senior leaders and partners to advise on supply chains and market opportunities to maximise high premium demand.

Xynteo’s role

Research and analysis:

• Balance the business case to support >$1B investment in 1G/2G bio-based and circular chemicals targeting 2 million tonnes offtake by 20230
• Advise on the market demand strategy to understand market dynamics whilst prioritising industry segments and customer value propositions
• Identify potential demand that would support required premiums of 100-200%

Strategic innovation:

• Designed four interventions to ‘de commoditise’ base chemicals, widen and grow demand, pivot customer value propositions, and support high premium offtake​.
• Xynteo deployed its willingness to pay assessment to priorities 12 segments across 5 industries as potential high demand areas

Co-creating solutions for an inclusive gig economy

Xynteo partnered with a financial services firm who recognised that the current structure of the gig economy is not fit-for-purpose.

Systems transformation leadership for sustainability

Xynteo was chosen by a leading consumer goods business to help embed transformation skills within their global leadership team.