Supercharging brand presence for an energy tech major via thought leadership and convening

A multinational, India-based, technology company with a significant presence in India, Japan, and Asia, was looking to expand its brand presence and end-customer awareness through a rolling series of thought leadership fuelled convening opportunities.

With a significant client base and long-term expertise in energy, engineering, and technology, the client was focused on creating engaging experiences for senior energy and cross-sector professionals that would demonstrate sustainability leadership, develop deeper relationships, and ultimately revenue generating opportunities.

Xynteo was approached to bring its combination of perspective-shaping content strategies and convening expertise to develop a series of panel discussions and networking opportunities across the globe.

4

Experiences held across Europe, India, and the Middle East.

25

Expert panellists from across the energy and digital technology value-chain.

>200

Specifically curated attendees based on their relevance and value to the client.

The initiative

The key objectives for the engagement:

Ideate a series of senior engagements on topics relevant to the desired market presence
Identify and engage contacts from the client’s target customer list to attend or participate
Design, deliver and promote the series to build awareness of the client’s expertise

Xynteo’s role

Ideation and development:

Delivered a market insight-led events strategy set against critical client business objectives
Generated market-relevant topics, themes and content to be explored

Stakeholder curation:

Identified and nurtured top-level industry leaders to be panellists and speakers
Curated development of invitee lists and drove communications

Event logistics and delivery:

On-the-ground leadership on all event logistics
Developed and delivered external communications and promotional activities

More impact studies

View all our impact studies

Co-creating solutions for an inclusive gig economy

Xynteo partnered with a financial services firm who recognised that the current structure of the gig economy is not fit-for-purpose.

Systems transformation leadership for sustainability

Xynteo was chosen by a leading consumer goods business to help embed transformation skills within their global leadership team.

Supercharging brand presence for an energy tech major via thought leadership and convening

A multinational, India-based, technology company with a significant presence in India, Japan, and Asia, was looking to expand its brand presence and end-customer awareness through a rolling series of thought leadership fuelled convening opportunities.

4

25