An accelerated sprint to provide clarity to the client’s sustainable banking strategy, and to develop a high-level narrative for its design and rollout.
The client, a leading Nordic bank with a 200-year history, sought to position itself as a sustainability leader in the European finance sector. As governments and businesses accelerate decarbonisation efforts, the finance sector plays a crucial role in enabling economic transformation. With this background, the client engaged Xynteo to help develop and communicate a sustainability strategy that would position it as a sustainability leader in the finance sector, potentially influencing the industry’s approach to sustainable banking and accelerating the transition to a low-carbon economy.
14
Board members engaged
7
CEOs engaged
1
Board-approved combined sustainability and business strategy
The initiative
The key objectives for the engagement:
- Developing strategic clarity on the client’s sustainability positioning
- Designing a narrative to communicate the strategy effectively
- Creating an implementation approach for the strategy.
Xynteo’s role
- Strategic clarity: Xynteo acted as a ‘critical friend’, challenging assumptions and providing external inputs to inspire strategy development.
- Narrative design: Xynteo supported the creation of communication materials for key stakeholders, including the Board and staff.
- Implementation approach: Xynteo helped identify options for wide-spread implementation of the strategy and co-created a design phase for future implementation.
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