To influence behaviour towards waste disposal with a focus on waste segregation at source, and instil responsible waste management practices by educating the young generation through an innovative digital curriculum.
India generates 9.5 million tonnes of plastic waste annually, with 45% being improperly disposed of or left as litter. A leading FMCG company in India is looking to address the critical challenge of plastic waste management, with a focus on transforming disposal practices at the community level. In its journey to create meaningful impact in waste management, the client recognised the need to engage future generations through innovative educational interventions, particularly targeting school-age children as agents of change. With this background, the client has engaged Xynteo to develop and implement a comprehensive digital curriculum that could drive behaviour change and create lasting impact in waste management practices.
95%
Increase in students’ willingness to act on waste management
97%
Increase in proper waste disposal techniques
79-85%
Increase in accuracy in in-class waste sorting exercises
The initiative
The key objectives for the engagement:
- Developing and implementing a digital curriculum to transform waste management practices across schools
- Engaging with state education departments to enable widespread adoption of the programme
Implementation of this educational solution through a state-wide programme will demonstrate the scalability of behaviour change interventions and can act as a blueprint for waste management education across India.
Xynteo’s role
- Programme development: Xynteo team worked on designing and developing an innovative digital curriculum with interactive elements identified as effective for the target audience
- Stakeholder engagement: Engaged with state education departments and school administrators to enable successful deployment and adoption of the Waste No More programme
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