Findings on how Indian consumers are willing to pay green premiums
The clients, a leading real estate services firm, a developer and a building materials manufacturer are looking to develop a deeper understanding of the demand side of built environment in India.
With this background the clients have engaged Xynteo to conduct a consumer survey to understand the willingness of consumers to pay green premiums incurred for implementation of low-carbon solutions in built environment.
5-10%
Middle-income residential consumers willing to pay a premium
15%
Premium that office occupiers are willing to pay for green buildings
70%
Of residents in Mumbai surveyed are more likely to select a building with quality-of-life features, such as access to greenery and clean indoor quality
The initiative
The key objectives for the engagement:
- Develop a methodology and framework for the consumer survey.
- Conduct the survey and deliver actionable insights for the clients.
Providing a deeper understanding of the demand side of the built environment will enable real estate developers to establish commercial viability for and implement sustainable construction practices
Xynteo’s role
Key insights:
- Analysed the raw survey data to derive actionable insights that addressed the clients key questions and mandates.
Stakeholder engagement:
- Worked with manufacturers to provide strategic support to developers in implementing low-carbon materials and solutions in their projects.
Awareness creation:
- Educated stakeholders on viability of low carbon interventions to reduce embodied carbon
