Xynteo was chosen by a leading U.S. integrated energy solutions provider to assess the profitability of market entry locations across Europe.
A leading U.S. provider of integrated energy efficiency and renewable infrastructure solutions with a strong track record of growth in North America, sought to expand in Europe to capture opportunities driven by decarbonisation policies and grid transformation.
Xynteo was engaged to evaluate the attractiveness of five priority Northern European markets, quantify the scale of opportunities in each, and assess both the tailwinds and barriers shaping potential success.
€90B+
Largest European ESCO market valued through Xynteo market sizing in 2030.
5
Northern European markets assessed and 2 shortlisted for further deep dive assessment.
35+
Parameters analysed for each of the 5 countries as part of the tailored country attractiveness framework.
The initiative
The key objectives for the engagement:
- Assess the market opportunity across five European countries for ESCo an Energy Services
- Develop an early, high-level map of the client’s right to win
- Outline initial market entry options, providing a strategic foundation for informed investment and resource allocation
Xynteo’s role
Strategy ideation:
- Developing a tailored country attractiveness framework and profiling each market to benchmark demand outlook, policy signals, & procurement structures across five Northern European markets
- Estimating the TAM across shortlisted countries for 2024-2030, and by mapping revenue potential, investment requirements and key risk factors informing trade-offs
- Translating the high-level assessment into detailed country analyses, developing TAM/SAM views by asset type & tech
- Identifying best-fit opportunities and optimal entry points based on detailed market scoring against the client’s capabilities
