Identified opportunities to embed environmental sustainability into core business, laying foundation for innovation sprints to develop sustainable consumption products and services.
The client, a technology company at the forefront of payment solutions, aimed to deliver frictionless digital experiences that meet the evolving expectations of consumers and businesses. With capabilities spanning cards, bank accounts, and digital wallets, the client integrated these through a single, secure connection. While its existing initiatives marked a solid start to the client’s sustainability journey, there was potential for a more impactful role in the market. To explore this potential, the client engaged Xynteo to identify new opportunities for environmental sustainability-based growth, leveraging its trusted brand and global presence.
10
Opportunity spaces identified
15
Leaders attended a workshop organised by Xynteo
3
Blueprints for innovation models developed
The initiative
The key objectives for the engagement:
- Differentiate, lead, and grow the client’s core business through a product portfolio rooted in environmental sustainability
- Identify how the client can capitalise on its unique position to lead towards a sustainable, inclusive future
- Explore the megatrends influencing customers, markets, and policymakers
- Examine competitors and sustainability leaders to understand how the client can forge a truly differentiated position
- Engage the client’s senior leaders to gather insights and feedback on potential opportunities
Xynteo’s role
- Megatrends analysis: Identified seven megatrends shaping consumer spending, investor decisions, and actions of businesses and governments
- Competitive benchmarking: Analysed what the client’s competitors and sustainability leaders are doing in the sustainability space
- Leadership engagement: Conducted interviews with 20 senior leaders to understand dynamics, opportunities, and assets available to the client
- Opportunity spaces: Developed 10 opportunity spaces based on the findings from the research and leadership feedback.
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