Developed consumer-centric sales strategies to transform traditional vendor relationships into value-aligned strategic partnerships.
A global technology leader is looking to transform its customer relationships by shifting from a traditional service provider model to a purpose-driven partnership approach. In its journey to develop this transformative model, the company needed to create new narratives that would resonate with business customers while aligning with corporate values and objectives. With this background, the client engaged Xynteo to develop consumer-centric sales approaches and provide strategic support in building purpose-driven customer relationships.
The initiative
The key objectives for the engagement:
- Create purpose-driven sales narratives that resonate with end-user needs and values
- Transform organisational approach to customer relationships through new storytelling methods
Implementation of these customer-centric approaches will demonstrate the effectiveness of purpose-driven partnerships while creating a blueprint for future customer engagements.
Xynteo’s role
Strategy development:
- Co-created consumer-centric narratives and messaging frameworks to inspire genuine change in customer relationships
- Created feedback mechanisms with key stakeholders
Implementation support:
- Facilitated pitch refinement through expert feedback loops and simulated client situations
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