Developing a carbon credit offering for a global payments leader

Xynteo was asked to design an early-stage carbon credit offering for a global payments leader, including the operating model, project screening framework, and partner strategy needed to launch a credible, scalable proposition in the voluntary carbon market.

A global payments leader wanted to strengthen its sustainability agenda by launching a credible carbon credit offering. As the voluntary carbon market expands, challenges around project quality, scalability, and alignment with buyer priorities remain significant barriers.

With this background, the client engaged Xynteo to design an early-stage operating model, create a robust screening framework for nature-based projects, and shape a partner engagement strategy anchored in a compelling value proposition.

6

Blue-chip partners assessed and engaged to shape the value proposition

100%

Alignment with leading carbon credit standards (ICVCM, Verra, Gold Standard, MSCI) in the bespoke screening model

1

Early-stage Target Operating Model designed to define roles, responsibilities, and delivery pathways

The initiative

The key objectives for the engagement:

  • Designing the structural foundation for how the carbon credit offering would operate and scale
  • Establish a comprehensive screening framework to assess and ensure quality of ARR projects
  • Building alignment with key funding partners to enable scale and collaboration
  • Crafting a clear narrative to position the offering with priority stakeholders

Xynteo’s role

Target Operating Models

  • Designed an early-stage Target Operating Model, clarifying roles for the client, delivery partners, and ecosystem players
  • Facilitated internal workshops to validate and refine TOM 

Partner Engagement & Pitch Deck

  • Assessed six priority blue-chip partners and identified levers to shape engagement strategy
  • Developed an initial pitch deck anchored in a tailored value proposition and commercial options

Screening Framework

  • Built a bespoke screening model aligned with leading standards (ICVCM, Verra, Gold Standard, MSCI)
  • Tested and validated the tool with external experts and applied it to pilot projects for proof of concept

About the Author
Zara Khan

Zara Khan

Marketing Business Partner, Xynteo