Xynteo was tasked with assessing the value maximisation potential of a steel manufacturer’s byproducts and developing a clear roadmap of priority opportunities to unlock new revenue while meeting regulatory, land use, and circularity objectives ahead of a planned capacity expansion by 2027.
Effective disposal of steel manufacturing byproducts such as slag, dust, and sludge is critical for a steel manufacturer due to stringent regulatory compliance requirements, significant environmental and public health impacts, and substantial economic benefits from resource recovery.
A steel manufacturer had historically prioritised byproduct disposal over value realisation, resulting in suboptimal value realisation for the company. As the manufacturer plans to double its capacity by 2027, it requested Xynteo to identify potential revenue maximisation opportunities from the byproducts generated.
29
No. of byproducts analysed
27
No. of opportunities identified
2k
Revenue potential of the opportunities identified in Rs Cr
The initiative
The key objectives for the engagement:
- Identify value maximisation opportunities for all byproducts generated during steel production, prioritising those with the highest impact by 2027
- Quantify BAU (Business as Usual) revenue projections and set aspirational targets through industry benchmarking.
- Shortlist and prioritise opportunities to close the revenue gap while addressing compliance, land, and circularity imperatives.
- Develop an actionable roadmap, including investment requirements, payback periods, and go-to-market strategies for implementation
Xynteo’s role
- Value chain analysis: Xynteo conducted a comprehensive value chain analysis to map byproduct generation, usage, and disposal pathways.
- Identification of potential opportunities for value addition: Through industry benchmarking against peers and secondary research (including over 60 reports, guidelines, and product briefs), a comprehensive list of opportunities was identified.
- Opportunity evaluation and shortlisting: Opportunities were evaluated and shortlisted using a prioritisation framework, balancing impact with ease of implementation
- Go-to-market strategy: For shortlisted opportunities, outlined proposed product mixes, incremental revenue /investment/payback profiles, and phased implementation pathways



