Xynteo was engaged by a leading payments provider to help strategise product offerings that would enable planet-positive growth
The opportunity
Searches for sustainable products have grown by 71% since 2016, but to date the payments sector has lagged behind other technology leaders.
A leading payments provider that has publicly committed to sustainability through a range of existing initiatives came to Xynteo looking for assistance to enhance their customer offering by developing a portfolio rooted in sustainable growth.
The solution
To begin the project, Xynteo explored the landscape of industry and societal megatrends, prioritising seven that encapsulated how sustainability is shaping consumer spend, investors priorities and how business and governments act. These trends were further unpacked with competitors and sustainability leaders in mind to build a deep understanding of how differentiation could be achieved.
At the same time, 20 senior leaders from our partner were interviewed to gather views on the dynamics and how existing assets could be leveraged to unlock opportunities. This enabled the project team to developed 10 opportunity spaces, which were in turned discussed in a workshop with 15 key partner-side leaders.
The results
At the close of the project, we delivered a high-level roadmap that our partner could apply to each of the opportunity spaces to move them into viable products and services.
All of the findings from the research and the final opportunity spaces were captured in an Opportunity Assessment report.
20
Interviews conducted with senior leaders
10
Product opportunity areas identified
3
Blueprints for innovation models developed