Xynteo was selected to help a financial services organisation develop a strategic framework to communicate its leading position in sustainable banking
The opportunity
As governments and businesses across Europe accelerate efforts to decarbonise the economy - in part to stimulate a new kind of growth following the COVID-19 crisis - the finance sector plays an increasingly pivotal role in enabling the transformation.
As market and consumer expectations shift, a European financial services business wanted to develop a robust way of increasing visibility and awareness of its credentials as a sustainability leader in the personal and business banking market.
The solution
In tandem with our partner, Xynteo embarked on a four-month project together consisting of three workstreams. Workstream one leveraged our experience in strategy development with our team acting as a ‘critical friend’ to gently challenge, test assumptions and reveal potential blind spots by using external inputs and case studies outside the financial sector to inspire.
Workstream two focused on the development of a narrative to communicate the strategy to the Board, create a thought leadership manifesto for the CEO and build on a narrative for stakeholders. The final workstream identified options for wide-spread implementation of the strategy through co-creation of a design phase to rollout beyond the project.
The results
Xynteo helped the business achieve strategic clarity by delivering five relevant case studies from outside the financial sector and a discussion paper to inform internal strategy development.
Following the research and insight strategy sprint, Xynteo developed a CEO letter, a manifesto for the Board and a top line narrative structure to support the dissemination of the strategy.
1
Board-approved combined sustainability and business strategy
14
European banking CEOs and corporates evaluated as input into the research
7
External CEOs and companies engaged in the delivery sprint