Strategic foresight study combining demographic trends, emerging technologies, and changing consumer behaviours to help shape long-term market strategy and future-proof business model.
A leading global mining company was looking to understand and adapt to evolving consumer behaviour patterns to shape market demands in the coming decades. In its journey to develop future-fit strategies, the company needed to gain deeper insights into how global forces – from demographics to technologies – would impact its business model. With this background, the client engaged Xynteo to provide strategic foresight and support in developing adaptive approaches to changing market dynamics.
55
Leaders participated in co-creation sessions
200
Concepts for future-fit mining developed, with 12 refined and pitched
28
New cross-sector organisations engaged in collaboration
The initiative
The key objectives for the engagement:
- Expand horizons by engaging with adjacent industries
- Develop qualitative models for anticipating consumer needs
- Create methods for more nuanced foresight development
- Map the mining system to identify opportunities and challenges
Xynteo’s role
- Market insights: Xynteo team facilitated cross-sector collaboration with 28 organisations and 55 industry leaders to gain fresh perspectives on future demand trends
- Strategic development: Mapped scenarios, developed consumer behaviour models, and identified systemic opportunities through collaborative workshops and expert engagement to shape future-fit mining concepts
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