Generating a set of recommendations to reshape the relationship between businesses and workers in a digitally enabled future.
The client, a globally renowned high-tech manufacturer, recognised the transformative potential of automation in addressing global challenges such as climate change, enhanced workplace safety, and improved supply chain resilience – aiming to position themselves as industry leaders in responsible robotics development. With this objective in mind, the client engaged Xynteo to collaborate on a research and design project to learn about the potential for socially responsible automation in Europe.
20
Ideas co-created via workshops using thought leader interviews
3
Innovations shortlisted for presentation to senior leaders
02
Detailed roadmap blueprints developed for project activation
The initiative
The key objectives for the engagement:
- Explore the potential of SRA in Europe
- Identify strategic opportunities for ABB to lead in SRA
- Develop innovative concepts for responsible automation implementation
- Create blueprints for pilot projects demonstrating SRA benefits
Implementation of socially responsible automation solutions through this project demonstrates our clients commitment to responsible innovation and can act as a model for the robotics industry.
Xynteo’s role
Research and analysis:
- Conducted exploration into SRA opportunities in Europe
- Combined qualitative interview data with quantitative secondary data
- Analysed economic, technological, societal, political, and ethical perspectives
Strategic innovation:
- Developed delivery blueprints for selected concepts.
- Led co-creation process to develop intervention concepts
- Facilitated shortlisting of promising ideas
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