Understanding tomorrow's consumers

How will evolving demographics, technologies, attitudes and values shape consumer behaviour around the globe in the coming years and decades? What will future consumers look like, in all their forms? 

About the Anglo-American Studio 

Over the course of the 21st century, life on Earth will transform faster than at any other time in history. The global population is projected to nearly double, to around 11 billion; meanwhile climate change, biodiversity loss and deforestation threaten to make the natural resources needed to support that population increasingly precarious. Our ability to sustain current lifestyles and consumption patterns becomes less tenable each year, and growing public awareness is influencing our purchasing choices. Shifting consumer attitudes and values have impacted everything from the use of single-use plastic bags to the boom in the sharing economy. 

On the other side of the equation, technological advances are revolutionising the ways we live and work, letting us meet our needs with fewer or different resources. The ‘fourth industrial revolution’ is also shifting demand for raw materials such as copper for the electrification of our cities and infrastructure, rare earth elements for our electronic goods, and energy production and storage, to name a few examples.   

On day one of this Studio, participants will consider the multitude of forces that may shape consumer choices over the coming decades, including the cultural, political, economic and ethical drivers influencing communities worldwide. On day two, we will apply this analysis to the future of key sectors including transport, housing, energy, and luxury goods, imagining potential ‘future histories’ and their implications today.  

  • Sector Factsheet: get a head start on exploring the current challenges and trends in the 4 sectors we'll be exploring in the Studio by clicking here.
  • Income Group Factsheet: Learn more about livelihoods in the 4 global income groups, according to Hans Rosling's framework. We'll use this as a starting point in the Studio to understand consumer profiles around the world. 

Date and time: 9 October, 1230 - 1730 & 10 October, 0830 - 1300

Location: City Hall, Rådhusplassen 1, 0037 Oslo, Norway 


  • Monika Bielskyte, Futurist and Co-founder, All Future Everything
  • Mads Holme, Managing Partner, ReD Associates Europe
  • Chetna Sinha, Founder and Chair, Mann Deshi Foundation and Mann Deshi Mahila Bank
  • Thomaï Serdari, Adjunct Associate Professor, NYU Stern
  • Andre Amaral, Marketing Director, Camden Town Brewery 



Understanding tomorrow's consumers

Understanding tomorrow's consumers

City Hall
Rådhusplassen 1
0037 Oslo

Studio Lead

Cole Paulson

Principal, Xynteo