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Build Ahead has investigated the intricacies of the cement manufacturing process, computed potential premiums associated with decarbonising cement, and explored how this impacts end users. Our research shows that existing cement products on average can be made 30% less carbon intensive without impacting construction costs whereas a net-zero product would only lead to a 1-3% increase in construction costs. This …

India is the second largest cement and steel producer, with capacity to produce approx. 7% of global production for both.  To urgently kickstart the decarbonisation of these fundamental materials, the government of India should formally begin green public procurement. Strong signals from the public sector will provide the demand certainty that cement & steel producers need to invest in decarbonising …

Insights into consumer demand for green products, especially green building materials and green buildings, are extremely limited in India. This is particularly true for the burgeoning middle-class segment. Through our research, it’s clear that middle-income residents in Tier 1 cities are concerned about environmental quality and already have demand for green buildings and materials. The problem is they are hampered …

Embodied carbon forms almost 30% of the carbon footprint of the built environment. Most of this embodied carbon comes from the manufacturing of commonly used building materials like cement, concrete and steel. The share of embodied carbon, in India and globally, is expected to increase to more than 50% by 2050 as the share of operational carbon, i.e., emissions resulting …