Systems-based programme to create an inclusive circular economy model addressing India’s 9.5M-tonne annual plastic waste challenge through infrastructure and technology innovation.
The clients, a major FMCG player in collaboration and the CSR arm of a leading bank, were looking to address India’s growing plastic waste challenge, where 9.5 million tonnes of plastic waste is generated annually with 45% being improperly disposed of or left as litter. In their journey to tackle this challenge, the clients sought to overcome systemic, infrastructural, and technological barriers that keep India locked in unequal, unsustainable, and inefficient waste management models. With this background, the clients engaged Xynteo to develop the Waste No More programme, implementing a systems-based approach to create an inclusive circular economy
1,350+ MT
Of dry waste and 750+ MT of plastic waste collected by April 2022
₹525 lakh
Of catalytic funding unlocked
75
Safai saathis (community waste collectors) integrated
The initiative
The key objectives for the engagement:
- Strengthening waste management infrastructure
- Integrating the informal sector
- Educating and empowering communities, including children
- Strengthening the ecosystem by informing policy
Implementation of sustainable business models using a systems approach, through collaboration with public and private sectors and local communities, will demonstrate the viability of inclusive circular economy solutions.
Xynteo’s role
- Ecosystem study: Conducted comprehensive analysis to understand challenges hindering recycling
- Stakeholder engagement: Increased awareness around recycling and enabled setting up of material recycling facility
- Financial support: Unlocked funding for technology deployment and facility establishment
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