Leaders from business, start-ups, academia and research institutions are meeting at the Xynteo Exchange/Norway to advance a new growth model fit for the 21st century. At the heart of the Exchange is a series of Studios, where we will bring leaders together to try to develop commercial solutions to human problems.


The Food and Agriculture Organisation estimates that nearly one billion people go to bed hungry every night and 200 million people suffer malnutrition. While gains have been made in agricultural productivity, they have come at the cost of significant pressure on scarce land, water and energy resources. Moreover, agriculture currently accounts for 25% of the world’s greenhouse gas emissions. Our core challenge is this: we must find a way to produce more food for a growing population – but without harming the environment.


In this Studio, hosted by Yara International, we aim to develop commercial, collaborative concepts to help build a responsible food system for a world without hunger.


On day one, we will interrogate the complex nature of real-world problems, and explore how our capabilities could be brought to bear in solutions. On day two, we will identify potential interventions within these problem areas, with the aim of developing early-stage concepts for projects that can deliver both human and commercial value. Finally, we will select the most promising concepts to present in the Marketplace.

Yara is a global organisation that provides crop nutrition products, solutions and knowledge to 20 million farmers, who produce enough food to feed 240 million people every year. Our vision is a collaborative society, a world without hunger and a planet respected. Through hosting a Studio at the Xynteo Exchange/Norway, our goal is to source different insights and experiences to address one of the key challenges of our time – namely, how to build a global food system that ensures healthy and balanced nutrition for all, without harming the planet. Alongside other organisations that operate across various value chains, we will share our collective knowledge and skills to identify collaborative, commercial solutions that can transform the food system and society at large.

Svein Tore Holsether, President and CEO

Problem Statements


Natural gas is widely used as a feedstock for the production of the ammonia required for fertilisers. Because of its current dependency on natural gas, ammonia production accounts for roughly 1.6% of global CO2 emissions. If we do not find new ways to produce ammonia, emissions will keep rising as we keep pace with increasing global food demand.

The Challenge: How can we make a transition from hydrocarbon-fed ammonia to green ammonia economically viable?


Nearly 65% of all greenhouse gas emissions in Colombia come from land use and land use change — degraded areas may deliver economic and social output if restored, while some areas are close to already-built infrastructure and thus are good candidates for sustainable agriculture intensification or restoration.


The Challenge: How can we prevent further conversion of natural ecosystems through sustainable intensification in Colombia?


More than half of all African families depend on earnings from small-scale farms for their livelihoods, but limited access to capital and markets make them highly vulnerable. Current initiatives aiming to address African farmers’ market access are fragmented and do not appear to be achieving scale.


The Challenge: How can we scale farmers’ access to commercial markets in rural Africa?


Limited access to nutritious food — and a stubborn resistance to healthy diets even when these foods are available — represents a global health crisis.


The Challenge: How can we increase access to and consumption of healthy food – healthy both for people and for the planet?


Only a small fraction of nutrients are circulated back to farms. This results in an immense waste of valuable resources, as well as an excess of nutrients polluting waters. In Europe, some 40% of nutrient demand could be covered through recycling methods, such as the use of wastewater treatment systems.


The Challenge: How can we move from fragmented pilot solutions to viable, large-scale business models for recycled nutrients?

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