Soul of Africa is a sustainable shoemaking social enterprise providing skills training and direct employment opportunities in Africa (currently focusing in Ethiopia), re-investing 100% of the profit to continuously improve the supply chain. Our products are made with local materials such as Wild Hide leather sourced from small-scale Ethiopian farmers and the patented Vivobarefoot technology sole that is ultra-light, flexible and puncture-resistant, featuring human footprint calling to reconnect with Africa, the birthplace of the mankind. The shoe construction and natural materials used allow the products to be fully recycled. We create the designs to stand for development causes (i.e. FGM for AW18) raising funds to support them through the sales of the shoes as well as to inspire the global consumer by showcasing African culture and heritage (i.e. Kara tribe unique body painting designs incorporated on SS17 shoes).