Put sustainability at the core of your business strategy, says Yara CEO

Put sustainability at the core of your business strategy, says Yara CEO

Speaking at the Xynteo Exchange/Norway earlier today, Yara CEO Svein Tore Holsether called for us to find new ways to grow our organisations that deliver both commercial and human returns.

Svein Tore has placed sustainable development at the heart of his company’s commercial agenda. And in his address, he sought to convince us that this has and will continue to pay off.

He said, ‘business as usual is not an option anymore, and the sooner we realise this the better.’

As part of a drive to find new business opportunities, Yara has looked at the possibilities of linking business outcomes to the Sustainable Development Goals (SDGs). It found that the SDGs represent a total commercial opportunity of up to $12 trillion by 2030, which equates to 380 million new jobs!

Svein Tore brought Square One to a close with this powerful message, “Traditional thinking is often keep doing things the way that they have always been done, not to rock the boat so to speak. Maybe that has worked so far. But if we choose to sit still in that boat, it will capsize!”

Xynteo
rib@xynteo.com
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